What makes Nordic walking a radical innovation?

From Birgitta Sandberg's Managing and Marketing Radical Innovations: Marketing New Technology, some observations about what set Nordic walking apart from other fitness activities:

  • Can be practiced anywhere
  • Starts as soon as you step out your front door
  • Can talk with each other while walking
  • People with different physical conditions can still walk with each other
  • Doesn't feel like you're working harder than with regular walking

There is enough in that book to motivate business and social science researchers to study Nordic walking. Doctoral candidates will find many research opportunities.

Managing and Marketing Radical Innovations: Marketing New Technology by Birgitta Sandberg
(hardcover) (paperback) (Kindle)
Via Nordic Walking Suffolk on Facebook, some beautiful scenery during a recent walk. I converted to Nordic walking from gym equipment because it got me outdoors.